Having an Internet presence and a professional e-mail address is essential in today's escalating medium of communication. While having a free email account sounds great, it also creates the illusion of non-commitment and fly-by-nights.
A website offers the credibility you need, allowing you to effectively convey information about your business and its products or services to potential clients.
A professionally designed website is an invaluable tool to provide others with information. It has become as important as having a business card or phone number.
However, a website provides 24 hour, 7 day a week, 365 days a year advertising and accessibility! Even when your business' doors are closed, your website is out there, marketing your products and services!
More than 4,5 million people in South Africa alone use the internet on a daily basis and choose to use the internet to search for products and services rather than browsing through the yellow pages, newspaper or the like.
It is also a great idea to make use of the latest features like QR-codes (Quick Response codes). You've seen it in the newspaper and on posters. These QR-codes are interpreted by applications (programs) that are installed on mobile phones. It has gained instant popularity because it is is a lot easier than typing a long url into your phone.
People will scan the QR code with their device's camera and the application will then send a viewer to a particular webpage (URL) which may contain text, images or videos.
So, where is your website?
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